Industry Leading Turf Brand Joins College Football's Postseason Tradition 

SAN ANTONIO, Nov. 11, 2026 /PRNewswire/ -- Shaw Sports Turf®, a leading synthetic turf brand known for innovation, performance and athlete-focused surface solutions, has been named the Official Synthetic Turf Provider of Bowl Season, bringing together two organizations committed to advancing the college football experience.

The partnership connects Shaw Sports Turf with Coca-Cola Bowl Season, in its efforts to annually celebrate college football's postseason, bringing together teams, fans and communities across the country. With more than 4,000 successful installations spanning high school, collegiate and professional sports, Shaw Sports Turf brings extensive experience designing surfaces built to meet the demands of athletes and sports programs at every level.

"Every great bowl game starts with a great playing surface, making Shaw Sports Turf a natural partner for Bowl Season," said Nick Carparelli, executive director of Bowl Season. "The quality of the field is an essential part of the experience for student-athletes, and Shaw Sports Turf has established itself as an industry leader in providing innovative, high-performance playing surfaces. We are excited to welcome them to the Bowl Season family.

Shaw Sports Turf continues to push the boundaries of synthetic turf technology through solutions designed to support performance, durability and customization. Its GAME ON® technology integrates field graphics, logos, lines and numbers directly into the turf during production, creating expanded design possibilities for sports facilities and teams.

"Bowl Season celebrates the best of college football - the competition, traditions, and communities united by the game," said Shaw Turf President Chuck McClurg. "Shaw Sports Turf is proud to be part of this celebration and to support a sport we're so passionate about."

The partnership reinforces Bowl Season's commitment to working with industry leaders who share a passion for college football and the experiences that make the postseason a lasting tradition for players, coaches and fans.

#bowlseason

About Bowl Season
Bowl Season is one of the greatest and longest running traditions in American sports, taking place in late December and running through early January, and has been college football's post-season for over 100 years. It promotes the grand tradition of the bowl system and its endearing value to student-athletes, highlighting the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions and their proud communities - embracing and honoring the bowl experience for present and future generations.

About Shaw Sport Turf
As a premier North-American synthetic turf brand, Shaw Sports Turf® has demonstrated industry leadership for more than two decades, delivering innovative playing surfaces for football, baseball, softball, soccer, lacrosse, and other sports. Shaw is driven by innovation, quality, people and planet. Behind every product is a commitment to science and the athletes who train, compete, and recover on our surfaces. By studying athlete data, Shaw's PEAK Labs can engineer smarter, high-performing, surfaces and champion a culture of progress. The products are trusted by recreational, K-12, collegiate and high-profile professional sports facilities. Shaw Sports Turf believes every field is a high-profile feature and point of pride for its community – no matter the size or scope. Visit shawsportsturf.com or call 866.703.4004 for information or connect with the brand on Facebook, X, Instagram and LinkedIn.

Shaw Sports Turf is a registered trademark of Shaw Integrated And Turf Solutions, Inc. 

CONTACT | Samantha Larsen, samantha@bowlseason.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/shaw-sports-turf-named-official-synthetic-turf-provider-of-bowl-season-302936781.html

SOURCE Shaw Sports Turf