A Rare Expression Crafted for the Holiday Season

NEW YORK, Nov. 4, 2026 /PRNewswire/ -- Cincoro Tequila, an award-winning portfolio of luxury tequilas, has announced the launch of its limited-edition expression, an Añejo Reserva released just in time for the holiday season. The Añejo Reserva is an exceptionally rare and aged expression defined by its rich, layered character making it ideal for both special occasions and thoughtful gifting.

"Añejo Reserva brings a new dimension to the Cincoro portfolio, with a complex flavor profile developed through our extended aging and blending process. Michael Jordan and I personally taste every batch before bottling to ensure each expression meets the high standards of quality and craftsmanship we've set for Cincoro," said Emilia Fazzalari, Cincoro Tequila Co-founder. "We're excited to introduce Añejo Reserva and share its exquisite taste with tequila enthusiasts."

Cincoro's Añejo Reserva is crafted from the finest Blue Weber agave sourced from the highlands and lowlands of Jalisco. It is then aged for 28 months in Tennessee whiskey barrels, and artfully blended with Cincoro Extra Añejo. The result of this meticulously blended Añejo Reserva is a luxurious and delicious liquid that delivers notes of toasted oak, baking spices, cooked agave, and dark chocolate.

"We set out to create something special with Añejo Reserva, and I'm really proud of the result," said Michael Jordan, Cincoro Tequila Co-Founder. "It's smooth and delicious, and I'm excited to share it with friends and family this holiday season."

Presented in a striking white-and-gold bottle and gift box featuring an agave design, the limited-edition Cincoro Añejo Reserva makes an exceptional gift for tequila connoisseurs and collectors. Priced at $149.99 (750mL), the bottle will be available for purchase beginning November 4 online and at select retailers including Total Wine & More and Binny's, along with select high-end restaurants and cocktail bars.

Cincoro Tequila was launched in 2019 by five NBA rivals including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. Since its inception, Cincoro has won over 36 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila.

For more information or to purchase a bottle of the limited-edition Añejo Reserva, please visit www.cincoro.com/anejo-reserva.

About Cincoro

In July 2016, five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out with one mission: to create the finest tequila anyone has ever tasted. Cincoro Tequila is uniquely made with the finest Blue Weber agave from private farms in both the highland and lowland regions of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process to create the Cincoro signature taste profile. This is the heart of Cincoro: a rich and delicious family of tequilas that are smooth on the palate with a complex, long finish. Cincoro Tequila is a taste experience unlike any other, created to be sipped neat, but also to elevate cocktails. For more information about Cincoro, please visit www.Cincoro.com and @Cincoro.

Caitlin Sawyer, pr@sawyerstrategy.com

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SOURCE Cincoro Tequila